From Professional Poker To Making Sustainable Living Easy with James Mishreki, Founder of Skin+Me and Life Supplies 

40 Minute Mentor - James Mishreki

“Poker teaches you resilience, because it’s a complete rollercoaster. It is very humbling, it’s a bit like running a startup. Experience outweighs theory, just like being a Founder.” 

From wanting to be an entrepreneur since the school yard days, to a self-set mission of building two billion pound brands in his 30’s, today’s guest is no stranger to the rollercoaster life of startups. And he’s never had a job.

This week’s 40 Minute Mentor is James Mishreki, Founder of popular skincare brand Skin + Me and sustainable consumer goods startup, Life Supplies

James shares so much advice from his professional poker playing days to navigating the collapse of SVB. 

We chat about: 

➡️ His wish for entrepreneurship to be taught in schools [02:33] 

➡️ How poker can prepare you for Founder life [05:27] 

➡️ Lessons from launching his first Startup [09:36] 

➡️ Falling into the beauty industry [11:41] 

➡️ The challenges going from software to D2C [15:36] 

➡️ More about our sponsors, Alchemist [20:05] 

➡️ Educating the planet on re-fillable products [20:38] 

➡️ Being born to create, and chasing big goals [24:53] 

➡️ The rollercoaster ride following the collapse of SVB [32:55] 

➡️ The power of collaborations [35:03] 

➡️ The motivational video that kicked him into gear [39:48]

Helpful links:

➡️ More about James: 

➡️ Check out Skin + Me: 

➡️ Check out Life Supplies:  

💙 A big thank you to our Sponsors:

Alchemist – an industry leading learning and development company, whose learning journeys and experiences help organisations who want to grow, change or transform by putting the learner first to optimise organisational performance.

To learn more about Alchemist and see how they work with some of the most innovative companies in the world, head over to  to find out more. 

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