Job details

Product Marketing Manager – Web3

  • Type: Permanent
  • Job #1319
  • Salary: £85,000 Per Annum

Location: Remote
Sector: Web3
Job: Product Marketing Manager
Salary: Up to £85k

We’re working with an exciting company on a mission to expand the frontiers of decentralised technology by making Bitcoin work for everyone. To help make this possible they’re looking for a Product Marketing Manager who will develop and execute marketing strategies to drive the adoption and growth of their products and technologies.

If you’re a hands-on expert with a deep understanding of Web3 technologies and a proven track record of successfully launching and marketing on-chain products, then this is the role for you!

What you’ll be doing:

  • Market Research: Conduct market research to identify trends, competitive landscape, and customer needs in the Web 3 space. 
  • Product Positioning: Articulate the value proposition to different target audiences and ensure consistency across all marketing channels.
  • Content Creation: Collaborate with the content team to create a wide range of marketing collateral including blog posts, whitepapers, case studies, videos, and presentations.
  • Digital Marketing: Develop and execute digital marketing campaigns across various channels such as social media, email, search, and display advertising.
  • Analytics and Reporting: Track, analyze, and report on the performance of product marketing initiatives

What you’ll need:

  • Bachelor’s degree in Marketing, Business, or related field. 
  • Minimum 3 years of experience in product marketing, preferably in the technology sector.
  • Strong understanding of Web 3 technologies such as blockchain, decentralized finance (DeFi), NFTs, and decentralized applications (dApps).
  • Excellent written and verbal communication skills with the ability to craft compelling messaging and storytelling.
  • Proven track record of developing and executing successful marketing campaigns that drive user acquisition and engagement.
  • Self-starter with a passion for innovation and a willingness to adapt to a fast-paced and evolving environment.
  • Experience with DAOs and other DeFi product launches is a big plus.
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