40 Minute Mentor

Episode 303

November 5, 2025

Asi Sharabi on scaling Wonderbly from the kitchen table to an award-winning business & selling to Penguin Random House

Today’s 40 Minute Mentor is Asi Sharabi, Co-Founder and CEO of Wonderbly, the world’s leading personalised publishing company.

Founded in 2012, Wonderbly is on a mission to inspire boundless self-belief in children through clever and sophisticated personalisation.

Over the last decade, Asi and the team have gone from strength to strength, raising money from some of the biggest investors in the industry, winning multiple awards, growing the team and shipping over 10 million books.

In this episode, Asi opens up about the reality behind this fast-growth journey, from raising capital to taking back ownership and scaling the team while keeping a strong culture at the core.

“In the very early days, it did feel like I just woke up one morning and I had a company with about 80 people, six different investors on the board, and everything was just entirely new and changed all the time.”

Asi Sharabi

Tune in to discover

➡️ The moment it all started [02:00]

➡️ Hypergrowth & fundraising lessons [10:00]

➡️ Building a high-performing culture without burning people out [13:30]

➡️ Why proximity still matters in a remote world [23:20]

➡️ Selling to Penguin Random House [26:30]

➡️ The hard side of being a Founder [32:20]

Listen on

Helpful links

🔍 Find out more:

✨ Connect with Asi: https://www.linkedin.com/in/asisharabi?originalSubdomain=uk

✨ More about Wonderbly: https://www.wonderbly.com/

✨ Asi’s book recommendation: https://www.penguin.co.uk/books/182267/making-ideas-happen-by-belsky-scott/9780670920600

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