40 Minute Mentor

October 2, 2023

40 Minute Mentor’s Origin Story & Learnings, with JBM’s James Mitra & Hannah Urbanek

In celebration of International Podcast Day, (and our 200th podcast episode!) JBM Founder, James Mitra, and Head of Marketing and 40 Minute Mentor Producer, Hannah Urbanek, chat all things 40 Minute Mentor… 

From the early days of building the podcast, to shining a light on the biggest lessons along the way and how podcasting has become a fundamental part of our business. 

40 Minute Mentor with Hannah Urbanek & James Mitra
“It doesn’t matter where you come from or what school you went to, or whether you went to university. There are  Founders out there, building incredible businesses, no matter what their backgrounds.”

James Mitra & Hannah Urbanek

Tune in to discover

Breaking the traditional industry rules, why 40 Minute Mentor was born [00:52] 
Providing an ‘access all areas’ to mentorship from incredible Entrepreneurs [03:06]
Reflecting on our podcast growth [04:15]
From ad-hoc to a smooth running machine, BTS moments [06:07]
Shining a light on gender equality, diversity & underrepresented Founders [07:31]
When James met his footballing hero and things didn’t go to plan… [16:51]
Milestone moments: Inspiring Founders and huge download growth [19:04]
The challenge of capturing listeners in a saturated market & advice for aspiring podcasters [28:18]
Fancy being a podcast guest? Here’s how to stand out [31:42]

Listen on

Helpful links

Enjoyed this episode?

Keep up to date with all our latest episodes, by hitting the subscribe button on your favourite podcast platform. And for any feedback on what you enjoy the most and ideas on what we can do to make 40 Minute Mentor even better, please leave us a review.

Explore more episodes

40 Minute Mentor: Talent Predictions
12 Dec, 2025

Talent Predictions for 2026: How to attract and hire the best talent in the year ahead with Amplified People Group’s Sophie Graci, Zach Rose, James Adams and Lisa Crane

40 Minute Mentor: People Predicitons
10 Dec, 2025

People Predictions for 2026: The Future of Leadership and High-Performing Teams with Amplified Group’s Sophie Matthews, Nat Falconer, Mikael Nilsson and Logan Black

40 Minute Mentor: Murvah Iqbal
03 Dec, 2025

Murvah Iqbal on scaling one of Europe’s fastest-growing startups and disruption a billion dollar industry with Hived