In today’s 40 Minute Mentor episode, we’re joined by the incredible Aron Gelbard, founder of the rocket ship flower delivery ScaleUp, Bloom & Wild.

Founded in 2013 Bloom & Wild has reinvented the flower delivery and gifting industry – using cutting edge technology and predictive analytics, innovative design (their flowers fit through a letterbox!) and guaranteeing the  best quality and value for money as their flowers are sourced directly from growers.

Their success has led to them recently securing a $100m Series D funding round from top VC’s which will help then hire more talent, expand their international foot print and launch new propositions and partnerships.

A big part of Bloom & Wild’s success is down to Aron’s entrepreneurial spirit; he spotted a gap in the market, took the lessons he’d learned from his work as a consultant in Silicon Valley and he applied them to the floristry industry.

Talking to Aron about building a disruptive business from the ground up was a real treat. He’s not afraid to share the important lessons he’s learned from his own mistakes, and his ethos of building a business fuelled by kindness is truly inspiring.

We cover some great topics in today’s episode, including:

– The importance of being able to communicate clearly and effectively when you’re pitching to investors and also engaging with customers.

– How listening to feedback, both good and bad, is so crucial to building a successful business.

– And we discuss Bloom & Wild’s Thoughtful Marketing movement – a marketing campaign with the sensitivity of its customers at the core.

Whether you’re a customer keen to hear about how Bloom & Wild’s growth story, an entrepreneur just starting out, or looking at how you can take your business to the next level like Aron has, this episode is packed full of inspiring advice and insights!

I’d love to hear your thoughts on this episode, so please do get in touch at ku.oc.cmbj@semaj

If you want to find out more about Aron, check out his LinkedIn profile –

If you want to find out more about Bloom & Wild you can have a look at their website –

You can find and listen to all of the 40 Minute Mentor episodes on: 

40 Minute Mentor

Replay: Dame Jessica Ennis-Hill – From Multi-Gold Medallist to FemTech Founder 

"It’s been great to bring the things I’ve learned from sport into the business world.”
40 Minute Mentor

Replay: Mo Gawdat – Turning heartbreak into purpose and cultivating happiness in your career 

“I was most unhappy at work when I was making the most money and the biggest amount of success.” 
40 Minute Mentor

Replay: Tessa Clarke – Sharing more and wasting less with Olio 

“Globally, a third of all the food we produce each year gets thrown away. Meanwhile, 800 million people go to bed hungry, who could be

Get in touch to find out more