In today’s 40 Minute Mentor episode, we’re joined by the incredibly inspiring CEO of Lifted, Rachael Crook.

From early internships working to improve conditions for sex workers in Bangladeshi brothels and campaigning for LGBTQ+ rights in Uganda, to her job advising the Prime Minister on youth unemployment, Rachael has spent her career striving to help people who really need it.

In 2019 following her mother’s dementia diagnosis, Rachael was inspired to co-found Lifted – a company looking to revolutionise home care by using cutting edge tech to improve not just the lives of those in need of care, but their families, and the carers themselves. Something that is more relevant than ever given the impact the pandemic has had on the care industry.

We loved speaking to Rachael about her mission-driven career. She’s one of those enviable entrepreneurs who is always looking to fix meaningful problems, make things better and tackle the big issues in society. We cover some really fascinating topics in our conversation, including:

– Rachael’s career shift from Government to Consulting and the importance of getting the right skills to structure a rewarding career

– The benefits of having a Co-Founder and building a start up focused on an industry that she is personally connected to

– And the importance of being kind to yourself as a start up Founder and to remember to let the ‘fun outweigh the fear’ when you’re scaling.

Rachael’s intrinsic drive and passion is so infectious and inspiring, as you’ll hear for yourself today.

Whether you’re an entrepreneur looking to take your business to the next level or you’re thinking of joining a mission-driven business and want to know how to find the right one for you, we know you’ll take so much from Rachael’s experience and advice in this episode.

We’d love to hear your thoughts on this episode, so please do get in touch at ku.oc.cmbj@semaj

If you want to find out more about Rachael, check out her LinkedIn profile –

If you want to find out more about Lifted you can have a look at their website –

You can find and listen to all of the 40 Minute Mentor episodes on: 

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