“The moment you start seeing yourself as a black Founder, you end up almost acting with all the facts that impact black Founders. So, you end up going into conversations with investors expecting not to raise money, or you don’t even approach VCs because you think they won’t give you money, etc.” 

In this final episode of our 40 Minute Mentor ‘Where Are They Now’ feature series, we’re joined by the brilliant Timothy Armoo, Forbes 30 Under 30, Co-Founder and exited CEO of the recently acquired influencer marketing agency, Fanbytes

Fanbytes have been on an incredible journey, going from strength to strength over the years, working with leading global brands, including Nike, Samsung, Deliveroo and even the UK Government. 

The pinnacle of their incredible journey, however, was reached earlier in 2022, when they were acquired by global digital media agency, Brainlabs

That’s why we thought a catch up with Timothy was well overdue. He shared endless insights and candid mentorship with us in today’s episode, including: 

  • The story behind Fanbytes and how it came to exist [02:04] 
  • How they landed such big name clients, even in the early days of Fanbytes [03:19] 
  • The behind the scenes of their deal with Brainlabs and what this means for Fanbytes and Timothy personally [05:54] 
  • How influencer marketing has changed and the opportunities for brands today [10:26] 
  • Why Timothy sees himself as a Founder first and as a black Founder second [14:04] 
  • Plus, he shares some of his upcoming plans and what he’s looking forward to the most following his exit [18:12] 

⛳️  Helpful links: 

➡️ The full 40 Minute Mentor episode with Timothy Armoo: https://jbmc.co.uk/insights/40-minute-mentor/building-a-multi-million-pound-agency-for-gen-z-with-timothy-armoo/ 

➡️ More about Timothy: https://www.linkedin.com/in/timothyarmoo/ 

➡️ More about Fanbytes: https://fanbytes.co.uk/ 

Enjoyed this episode?⭐️

Keep up to date with all our latest episodes, by hitting the subscribe button on your favourite podcast platform. And for any feedback on what you enjoy the most and ideas on what we can do to make 40 Minute Mentor even better, please leave us a review on https://ratethispodcast.com/40mm

ℹ️ You can listen to all 40 Minute Mentor episodes on:

40 Minute Mentor

Replay: Mo Gawdat – Turning heartbreak into purpose and cultivating happiness in your career 

“I was most unhappy at work when I was making the most money and the biggest amount of success.” 
40 Minute Mentor

Replay: Tessa Clarke – Sharing more and wasting less with Olio 

“Globally, a third of all the food we produce each year gets thrown away. Meanwhile, 800 million people go to bed hungry, who could be
40 Minute Mentor

Replay: Sir Clive Woodward – Coaching Champions from the Rugby World Cup to the Boardroom

“People often say to me, sport is different from business, it's not. Business is about delivering results through people.”

Get in touch to find out more