Location: London (3 days a week in the office)
Role: Senior Marketing Manager
Sector: DTC
Salary: up to 80k + equity
We’re working with an incredibly exciting Series A DTC business who are looking for an experienced Senior Marketing Manager to lead marketing strategy and execution, driving growth for the company.
If you love skiing and have experience marketing DTC products – this role is for you. The company has great product market fit and with the right marketing leader at the helm, the potential to rapidly scale over the coming years.
What you’ll be doing:-
- Research and refine their segment, target, and positioning
- Go deep into the industry, building a network of athletes, partners and advisors
- Define a growth strategy across multiple channels
- Create a marketing mix to maximise ROAS and ROMI
- Define how to position the brand
- Run the marketing budget
- Analyse performance and adjust your marketing mix
- Manage their retail presence
What you’ll need:-
- DTC experience is essential
- A passion for skiing is non-negotiable
- Minimum 4 years of experience in a role with sales and spend accountability
- Digital marketing expertise across brand, channel mix, content marketing, email marketing, and paid advertising.
- Analytical skills
- Ability to develop marketing creative that resonates with target audiences and differentiates the brand.
- Strong leadership skills expected. Previous management experience preferred.
