40 Minute Mentor

September 4, 2023

Building A Robust Go-To-Market Strategy with Tarun Gidoomal

In today’s bite-sized 40 Minute Mentor episode, we take a deep dive into a core component of any successful startup – the Go-To-Market (GTM) Strategy.

To guide us through the essential components of building and executing a GTM strategy, we’re joined by Tarun Gidoomal

Tarun has led some of Europe’s most notable tech Scaleups, including Next Jump, where he led its international expansion to reach £3bn GMV, and more recently, at Ankorstore, where as UK GM he established its footprint in the UK as it became one of Europe’s fastest growing tech unicorns.  

Tarun Gidoomal
“The most impactful piece of advice I got early on in my career was – You need to grow where you’re planted.” 

Tarun Gidoomal

Tune in to discover

His upbringing and career to date [01:30] 
The fundamentals of a GTM Strategy [03:40] 
Examples of successful GTM Strategies and mistakes made [06:38] 
Getting buy-in across the team [10:31] 
Questions to ask to assess your team culture [12:53] 
The most impactful career advice he’s received [14:37] 
Startup life and dealing with burnout [17:11] 

Listen on

Helpful links

➡️ Connect with Tarun: https://www.linkedin.com/in/tarungidoomal/  

Enjoyed this episode?

Keep up to date with all our latest episodes, by hitting the subscribe button on your favourite podcast platform. And for any feedback on what you enjoy the most and ideas on what we can do to make 40 Minute Mentor even better, please leave us a review.

Explore more episodes

40 Minute Mentor: People Predicitons
10 Dec, 2025

People Predictions for 2026: The Future of Leadership and High-Performing Teams with Amplified Group’s Sophie Matthews, Nat Falconer, Mikael Nilsson and Logan Black

40 Minute Mentor: Murvah Iqbal
03 Dec, 2025

Murvah Iqbal on scaling one of Europe’s fastest-growing startups and disruption a billion dollar industry with Hived

40 Minute Mentor: Alan Cairns
26 Nov, 2025

Alan Cairns on hiring in hyper-growth & a guide to culture and performance