Building The UK’s Leading ‘Anti Food Waste’ Brand with Jenny Costa

In today’s episode of the 40 Minute Mentor, I’m joined by Founder and CEO of Rubies in the Rubble, Jenny Costa.

Having started her career in finance, Jenny soon realised there was a bigger cause she felt passionate about.

After reading that one third of all food produced globally is wasted, she knew she had to see it with her own eyes. So, one morning she decided to visit the New Covent Garden wholesale fruit and veg market. Her visit ended with her cycling back with baskets full of perfectly good and yet unsold produce. Produce that would have otherwise gone to landfill.

That’s how Rubies in the Rubble, the UK’s leading ‘anti food waste’ brand, was founded. In 2011 Jenny started making and selling chutneys, made of produce saved from the rubbish heap. Having started with a single stall on Borough Market, Rubies in the Rubble now stocks their delicious jams, relishes, chutneys, ketchups and other condiments at major retailers, such as Waitrose, Ocado, Whole Foods and a large number of independent stores.