40 Minute Mentor

August 10, 2022

Building A Multi-Award Winning Bootstrapped Business with Mags Creative’s Hannah Russell

“There are a lot of cases where I think raising capital can actually ruin a perfectly good business model.” 

In this week’s 40 Minute Mentor ‘Early Stage Founders’ Feature Series episode, we’re joined by Hannah Russell, the Co-Founder of multi-award-winning podcasting company, Mags Creative

Mags Creative aren’t just the brilliant team behind our 40 Minute Mentor podcast, but are also the brains and creative power behind some of the best podcasts in the industry. The team helps brands and individuals tell their stories from concepts and planning to production and promotion. 

In today’s episode, we hear about the incredible journey Hannah and her sister, Faith have been on with Mags Creative and learn more about what got them to where they are today, including: 

  • The importance of celebrating success as a Founder [04:37] 
  • What led Hannah to entrepreneurship and what her first business was all about [09:27]  
  • Why the tumbleweed was the biggest surprise for her as a first-time Founder [13:32] 
  • The biggest lessons she learnt from building Layer Home [16:01]
  • How she ended up selling the business to one of her competitors [18:37]  
  • Why she decided to jump back in the Founders seat and why podcasting [23:47] 
  • How what she’s building at Mags Creative is so different to her first business [27:26] 
  • Why Mags is a bootstrapped business and her advice for anyone trying to decide whether to raise capital [29:50] 
  • Why you should start a podcast and what to keep in mind before you do it [36:17] 
  • Why comparison is so dangerous for Founders [42:00]
  • How becoming a mother has changed her as a leader [44:33]


⛳️  Helpful links: 

➡️ More about Hannah: https://www.linkedin.com/in/hannahruss/ 

➡️ More about Mags Creative: https://www.magscreative.co.uk/


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