40 Minute Mentor

April 10, 2024

Lottie Whyte: From the kitchen table to £100k investment on Dragons Den with MyoMaster

This week’s 40 Minute Mentor is Lottie Whyte, Co-Founder and CEO of MyoMaster, the home of sports recovery and a brand on a mission to unlock every athlete’s greatest performance. 

If you’re an avid BBC Dragons Den watcher, then you’ll have seen Lottie and her Co-Founder and husband, Joe, on the most recent series, where they won an incredible £100,000 investment from Gary Neville and Sara Davies. 

In today’s episode we not only discuss this latest impressive milestone in Lottie’s journey, but also look back on humble beginnings at their kitchen table and Lottie’s successful career in PR and advertising. 

40 Minute Mentor: Lottie Whyte
“You work so hard for something you’ve dreamt of for so long and then you achieve it and it’s nothing like you imagined it would be…” 

Lottie Whyte

Tune in to discover

Lottie’s upbringing and early influences [02:24] 
Becoming the youngest board member at M&C Saatchi [04:22] 
MyoMaster’s origin story [09:01] 
The power of resilience & fundraising advice [13:20] 
Why VC investment isn’t for everyone [14:48] 
Why Dragons Den & the behind the scenes scoop [16:39] 
Winning over Gary Neville and Sara Davies [21:04] 
Building on the Dragons Den momentum [22:12] 
Advice for applying to Dragons Den [24:51] 
Balancing wellbeing and entrepreneurship [26:13] 
Audience question: How do you navigate being business partners, a married couple and parents with Joe? [31:10] 

Listen on

Helpful links

Helpful links:

➡️ Connect with Lottie: https://www.linkedin.com/in/lottie-whyte-07205918/ 

➡️ Check out MyoMaster: https://myomaster.com/ 

➡️ Watch MyoMaster on Dragons Den: https://www.youtube.com/watch?v=fZsJjuo-QnU  

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