40 Minute Mentor

Episode 2

April 25, 2019

Scaling Moonpig To Exit with Iain Martin

Today’s guest is Iain Martin, former Managing Director of Moonpig and the recently announced, new CEO of Mahabis.

I was introduced to Iain by a client who thought we’d really get on and he was completely right. Iain’s a great guy and was kind enough to come and talk at one of our recent JBM Ambassador networking events which is where this interview was recorded.

Now, Most of you will have used Moonpig at some point in your life but for those who haven’t heard of them, Moonpig are the UK’s largest online card retailer with over 15 million cards sent through their online platform in 2017 alone.

Iain was one of the early members of the Moonpig team and during his time as Managing Director, he grew the business from a team of just 8 people to a team of over 160, turning over £60m a year. This phenomenal growth led to Moonpig being acquired by Photobox for £120m in 2011.

Iain’s story of how he became the MD of Moonpig and his take on what’s important when growing a tech business were fascinating and he shares so many great insights during this conversation. Including how they came up with the Moonpig jingle!

Those who were there on the night really benefited from his insights and advice, and I hope that you will to.

“It was the Marmite factor with the ad…nobody on the board saw the ad until the Friday before it was airing, and it was the worst weekend of my entire career…”

Iain Martin

Tune in to discover

A non-linear career path [02:46]
Early days of Moonpig [07:36]
The making of the iconic Moonpig ad [11:36]
Moving beyond cards [13:50]
Building a high-performing team [16:49]
Selling Moonpig & what came after [21:40]
Audience question: Transition after selling [28:39]
Audience question: Hiring challenges [32:34]
Audience question: What would you do differently [34:20]
Audience question: Measuring ad performance [38:37]

Listen on

Helpful links

➡️ If you want to find out more about Moonpig you can check out their website – https://www.moonpig.com/uk/

➡️ If you want to find out more about Mahabis you can check out their website – https://mahabis.com/

➡️ If you want to find out more about Iain you can check out his LinkedIn profile – https://www.linkedin.com/in/iainscv/

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