40 Minute Mentor

Episode 305

November 19, 2025

Shimona Mehta on scaling Shopify Plus to $1B & transitioning into the CEO role at F11

Today’s 40 Minute Mentor is Shimona Mehta, CEO at F11 – the one-stop platform for digital advertising.

Prior to joining F11, Shimona spent 6 years at Shopify, working across the Revenue function and becoming Managing Director of EMEA, where she built the rocketship commercial offering Shopify Plus from 0 to $1 billion.

It doesn’t take a lot of digging through Shimona’s CV or many conversations with her to see that the underlying drive to the great career she’s built is her passion for building high-performing teams.

In this candid live recording, we discuss the powerful lessons Shimona learned on scaling sustainably, and why humility, clarity and trust are the true accelerators of growth.

“If you’re going to build fast, you must build well, and you cannot do that without high-performing teams built on trust.”

Shimona Mehta

Tune in to discover

➡️ Scaling Shopify Plus to $1B [04:10]

➡️ The biggest challenges of hyper-scale growth [07:00]

➡️ How Shimona progressed so quickly at Shopify [13:20]

➡️ Why choosing the right people opens every door [14:00]

➡️ Why F11 and the art of taking over as CEO [19:10]

➡️ A playbook for high-performing teams [32:00]

➡️ Why diverse leadership teams win [37:30]

Listen on

Helpful links

🔍 Find out more:

✨ Connect with Shimona: https://www.linkedin.com/in/shimonamehta/?originalSubdomain=ca

✨ More about F11: https://www.factor-eleven.com/

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