40 Minute Mentor

July 17, 2024

The Do’s & Don’ts of Public Relations for Startups

In this 40 Minute Mentor episode, we’re covering a topic critical for every early-stage Founder – the power of Public Relations. 

To help us discover the do’s and don’ts and share some of the biggest advice for Founders and Communication teams, we’re joined by Rhiannon Evans-Young, Founder & Director of Crest, Isabella Cookson, Director at Milltown Partners and Hannah Urbanek, Fractional Head of Marketing and 40 Minute Mentor Producer. 

“It very often feels uncomfortable for Founders to put themselves out there in that way. But the more you do it, the easier it will get.”

Various Guests

Tune in to discover

The Do’s & Dont’s of PR [01:10]
Building your Founder brand [05:00]
Common PR mistakes [10:30]
Navigating a communications crisis [15:00]

Listen on

Helpful links

Helpful links:

➡️ Follow Rhiannon on LinkedIn: https://uk.linkedin.com/in/rhiannon-evans-young-0179885b 

➡️ Follow Isabella on LinkedIn: https://uk.linkedin.com/in/isabella-cookson-03218280 

➡️ Follow Hannah on LinkedIn: https://uk.linkedin.com/in/hannahurbanek

Enjoyed this episode?

Keep up to date with all our latest episodes, by hitting the subscribe button on your favourite podcast platform. And for any feedback on what you enjoy the most and ideas on what we can do to make 40 Minute Mentor even better, please leave us a review.

Explore more episodes

40 Minute Mentor: James Mitra
19 Dec, 2025

James Mitra on Season 14: Reflecting on 300+ episodes & what’s next for 40 Minute Mentor

40 Minute Mentor: Alex Depledge MBE
17 Dec, 2025

Alex Depledge MBE on taking a Founder’s Mind into the Government & why the UK is a great place to scale

40 Minute Mentor: Talent Predictions
12 Dec, 2025

Talent Predictions for 2026: How to attract and hire the best talent in the year ahead with Amplified People Group’s Sophie Graci, Zach Rose, James Adams and Lisa Crane