40 Minute Mentor

Episode 289

April 23, 2025

Vivien Wong: Building Little Moons from a family business to a viral global brand

In today’s 40 Minute Mentor episode, we’re joined by Vivien Wong, Co-Founder of Little Moons, the popular mochi ice cream brand.

Vivien started her career in banking before spotting an opportunity in 2010 to bring mochi ice cream to Europe with her brother Howard.

Fast-forward to today: Little Moons is a viral brand which launched in big retail brands in the UK and internationally, and has a team of over 200.

Tune into this episode to learn about Vivien’s journey from the early days of building Little Moons at the family kitchen table to the global brand it has become today.

“Pay for the most expensive person you can afford and go with your gut – you have got to want to have lunch with this person.”

Vivien Wong

Tune in to discover

➡️ The origin of Little Moons [08:00]

➡️ Launching into retail [15:00]

➡️ Tips for entering international markets [19:40]

➡️ Find out more about today’s sponsor [21:00]

➡️ Going viral on TikTok [22:00]

➡️ The biggest leadership lessons [28:30]

➡️ Hiring advice [32:00]

Listen on

Helpful links

🔍 Find out more:

✨ Connect with Vivien: https://www.linkedin.com/in/vivien-wong-07804123?originalSubdomain=uk

✨ More about Little Moons: https://littlemoons.com/

📣Learn more about today’s sponsor:

Today’s episode is sponsored by Capsule, the neo-broker powered by cutting-edge API technology, redefining insurance for high-growth scaling businesses.

Capsule streamlines the insurance process, removing manual hassle and delivering tailored solutions that evolve with your business.

If you’re a venture-backed startup looking to outsource the buying and management of your insurance, head over to www.capsulecover.com to find out more.

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